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Join our Growth Series Masterclass on February 23 – 25 and discover how top leaders at Adjust, AppTweak, and CleverTap are reimagining acquisition, engagement, retention and monetization for 2021.

Schedule

February 23, 24, 25

Learn the Growth Secrets Driving Success for Today’s Winning Brands

In this 3-day Growth Series Masterclass, you’ll learn:
  • The Marketing Mix model: maximizing growth marketing channels vs. optimizing budget
  • How to increase your app’s visibility and boost organic downloads
  • How to drive analytics to improve engagement and fuel monetization
These top growth professionals will address the challenges they’re overcoming and the strategies they’re using to succeed

Join Us

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    Growth Series Masterclass

    Find the full program here

    Feb 23, 2021 | 04:30 PM SGT

    Customer Acquisition

    Winning Strategies for Mobile App Marketing: Lessons from 2020 for 2021
    Key learnings:
    • New trends and data points around customer behaviour from 2020
    • Channels that will continue to deliver on ROI for marketers across the digital world
    • Leveraging marketing automation and fraud protection solutions for your user acquisition
    • Anticipated changes in customer behaviour and planning better for 2021

    Ling Shi

    Product Team Lead at Adjust

    Ling Shi is Product Team Lead who manages and mentors a group of talented product managers in Adjust where she translates her passion in problem solving and inspiring creative ideas into delivering value to clients. After working in various industries and functions such as Business development and Sales enablement, Ling reinvented herself and found her superpower and authentic voice in Product Management. Recently leading a cross functional team to release the industry first subscription attribution solution, Ling is excited to spark conversation among industry experts to share insight and help mobile marketer to continuously grow despite the global pandemic challenges. In addition to her extensive business and product experience, Ling has a deep passion for meditation, fitness and singing.
    Ling holds a MBA from IESE business school.

    Michael Rajkovic

    VP of Marketing

    Adam Hadi is the VP of Marketing at Current, a leading U.S. challenger bank serving Americans overlooked by traditional banks. Prior to leading marketing at Current, he was VP of Marketing at Quidd (acquired by Animoca), head of marketing at DRAFT (acquired by Paddy Power Betfair) and lead user acquisition at Topps Digital after spending several years as an economist for the Bureau of Labor Statistics.

    Feb 24, 2021 | 04:30 PM SGT

    New Growth Opportunities

    Build your ASO Strategy from 0 to 100.
    Key learnings:
    • How ASO can be incorporated in your App-Marketing Strategy.
    • How competition can be mapped and untapped opportunities be recognized.
    • How marketing spends on downloads and visibility can be monitored.
    • How does ASO help you win the long term organic downloads goal.

    Simon Thilay

    Head of ASO at AppTweak

    Head of ASO at AppTweak ( Simon is Head of ASO at AppTweak, helping apps boost their visibility and downloads. He’s passionate about new technologies, growth organizations, and inline speed skating. At AppTweak, he works with top clients on ASO Consulting, Projects and more.)

    Feb 25, 2021 | 04:30 PM SGT

    Engagement, Retention and Monetization

    Supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns.
    Key learnings:
    • Using advanced analytics to uncover monetization opportunities
    • Types of campaigns you should automate to drive engagement and save you time
    • Lifecycle optimization to take you from activation to repeat purchase
    • Tap into dormant and churned users for new monetization opportunities

    Mckenzie Davis

    CleverTap Expert, NAM

    McKenzie is a Customer Success Manager at CleverTap. She has over 5 years of experience in helping customers from startups to enterprise level in the marketing & public relations industries achieve their business goals. In her current role she works closely with CleverTap’s NAM customers to understand their key use cases & goals and ultimately help them drive retention, monetization, and engagement.

    Get Ready to Grow!

    Join us on February 23-25, 2021 to unlock your next phase of growth.
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    Mobile Apps Powered
    1 Billion+
    Devices Reached
    2 Billion+
    Messages Sent Daily
    $ 2 Billion+
    Incremental Revenue Delivered
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