Learn the Growth Secrets Driving Success for Today’s Winning Brands
In this 3-day Growth Series Masterclass, you’ll learn:
The Marketing Mix model: maximizing growth marketing channels vs. optimizing budget
How to increase your app’s visibility and boost organic downloads
How to drive analytics to improve engagement and fuel monetization
These top growth professionals will address the challenges they’re overcoming and the strategies they’re using to succeed
Growth Series Masterclass
Find the full program here
Feb 23, 2021 | 11:00 AM PDT
Winning Strategies for Mobile App Marketing: Lessons from 2020 for 2021
New trends and data points around customer behaviour from 2020
Channels that will continue to deliver on ROI for marketers across the digital world
Leveraging marketing automation and fraud protection solutions for your user acquisition
Anticipated changes in customer behaviour and planning better for 2021
Product Team Lead at Adjust
Ling Shi is Product Team Lead who manages and mentors a group of talented product managers in Adjust where she translates her passion in problem solving and inspiring creative ideas into delivering value to clients.
After working in various industries and functions such as Business development and Sales enablement, Ling reinvented herself and found her superpower and authentic voice in Product Management. Recently leading a cross functional team to release the industry first subscription attribution solution, Ling is excited to spark conversation among industry experts to share insight and help mobile marketer to continuously grow despite the global pandemic challenges.
In addition to her extensive business and product experience, Ling has a deep passion for meditation, fitness and singing.
Ling holds a MBA from IESE business school.
VP of Marketing
Adam Hadi is the VP of Marketing at Current, a leading U.S. challenger bank serving Americans overlooked by traditional banks. Prior to leading marketing at Current, he was VP of Marketing at Quidd (acquired by Animoca), head of marketing at DRAFT (acquired by Paddy Power Betfair) and lead user acquisition at Topps Digital after spending several years as an economist for the Bureau of Labor Statistics.
Feb 24, 2021 | 11:00 AM PDT
New Growth Opportunities
Build your ASO Strategy from 0 to 100.
How ASO can be incorporated in your App-Marketing Strategy.
How competition can be mapped and untapped opportunities be recognized.
How marketing spends on downloads and visibility can be monitored.
How does ASO help you win the long term organic downloads goal.
Head of ASO at AppTweak
Head of ASO at AppTweak ( Simon is Head of ASO at AppTweak, helping apps boost their visibility and downloads. He’s passionate about new technologies, growth organizations, and inline speed skating. At AppTweak, he works with top clients on ASO Consulting, Projects and more.)
Feb 25, 2021 | 2:00 AM PDT
Engagement, Retention and Monetization
Supercharge retention and turn your super fans into brand advocates by pairing real-time analytics with personalized engagement campaigns.
Using advanced analytics to uncover monetization opportunities
Types of campaigns you should automate to drive engagement and save you time
Lifecycle optimization to take you from activation to repeat purchase
Tap into dormant and churned users for new monetization opportunities
CleverTap Expert, NAM
McKenzie is a Customer Success Manager at CleverTap. She has over 5 years of experience in helping customers from startups to enterprise level in the marketing & public relations industries achieve their business goals. In her current role she works closely with CleverTap’s NAM customers to understand their key use cases & goals and ultimately help them drive retention, monetization, and engagement.
Get Ready to Grow!
Join us on February 23-25, 2021 to unlock your next phase of growth.